LAS VEGAS, NV (April 16, 2012) - Media Monitors today released local Internet ad tracking intelligence available in the suite of analytical services already offered for Radio, TV, Cable and Newspapers. The new service tracks local online display advertising by placing data collection equipment physically in the markets we monitor. By tracking online advertising on web properties specifically targeted to that market Media Monitors is accurately providing a view of in-market advertising.

Philippe Generali, President/CEO of Media Monitors commented, "According to BIA Kelsey, US Local Online Advertising is projected to grow from 21 Billion in 2011 to almost 40 Billion by 2016. They project an annual growth rate of 12.7%. Media Monitors had to be there, so we created our new service Local Internet. We’ve built the ultimate strategic weapon to help our clients get a bigger slice of the growing local online advertising pie."





About Media Monitors
Media Monitors is the nation's leading broadcast monitoring and verification service for broadcasters, print media, media investment companies and advertising agencies. Media Monitors is a subsidiary of RCS, the world's largest provider of broadcast and webcast software. Media Monitors and its logo are registered trademarks of Media Monitors. The Media Monitors broadcast content recognition process of audio fingerprinting used by Media Monitors is protected by U.S. Patent 5,437,050. For more information, visit www.mediamonitors.com

Contact Dwight Douglas or Diana Stokey at the RCS Booth #C2228 at the NAB Convention 2012.


關於RCS

全世界有超過14,500家廣播電台、電視音樂頻道、有線電視公司、衛星音樂網和網路電台都在使用RCS軟體。RCS是全球最大廣播軟體公司,提供廣播電台和網路電台專用工具與技術,並且研發即時音源辨識技術。